Strategies of Distribution
- The Course
- Contents of the Training
- Shedules
Strategies of Distribution it is a specific course of the Marketing’s Management, giving emphasis to importance of the Distribution in the formularization and execution of strategies of Marketing.
Objectivs
To endow pupils of the basic knowledge that allows them to understand importance of the variable of Marketing-mix - the Distribution.
For whom?
All adults interested.
Requirements
None
Pedagogical Methodology
Mixing sessions with practices and theory, with description of the subjects and experimentation in a personal computer. Exercises with individually resolution.
Duration
22 hours
Price
170,00€ Exemption of VAT - n.º 53 of the Art. 9º Cod. of the IVA from 30/01/2003
If you liked this course, then we sugest:
1st. to 3rd. Session - System of Distribution
* The Distribution as one of the variable of the Marketing;
* Concept of Distribution’s strait;
* Emergency of the Distribution’s Structures;
* Functions and Flows in the strait of Distribution;
* Basic structures of the strait of Distribution;
* Strategical and Operational dimensions;
* Variable of the Marketing on the Level of the retail;
* Commerce for wholesale;
4th. to 6th Session - Drawing of the System of Distribution
* Identify the Segment-target;
* Analyze the Necessities of the Customer;
* Draw the Ideal System of Distribution;
* Draw the Ideal System of Distribution;
* Investigate the Internal and External Constraint and the Chances;
* Identification of Alternative Systems;
* Analysis of the Existing System;
* Delineate Options and To evaluate Alternatives;
* To prepare the Implementation;
7th. to 11th. Session
* Exercises;
