Strategies of Price
- The Course
- Contents of the Training
- Shedules
To endow pupils of the basic knowledge that allows them to understand importance of the variable of Marketing-mix - the Price.
Objectivs
Strategies of Price it is a specific course of the Marketing’s Management, giving emphasis to the importance of the Price in the formularization and execution of strategies of Marketing.
For whom?
All the adults interested.
Requirements
None
Pedagogical Methodology
Mixing sessions with practices and theory, with description of the subjects and experimentation in a personal computer. Exercises with individually resolution.
Duration
22 hours
Price
170,00€ Exemption of VAT - n.º 53 of the Art. 9º Cod. of the IVA from 30/01/2003
If you liked this course, then we sugest:
1st. Session - General knowledge of Setting of Prices
* The Price as one of the variable of the Marketing;
2nd. Session
* Objectives, Search and Cost;
* Analyse of the Competition: costs, prices and offers;
3rd. Session - Adaptation in the Prices
* Selection and establish the Final Price;
* Strategies of Geographic Prices;
4th. Session
* Discounting or Allowances for expenses;
* Discrimination of Prices;
* Promotions;
5th. Session
* Introduction;
* Growth;
6th. Session
* Maturity;
* Decline;
7th. Session - Negotiation
* The Objectives of a Negotiation;
* Strategies of Negotiation;
8th. Session
* Phases of a Negotiation;
* Techniques of Negotiation;
9th. to 10th. Session
* Exercises;
12th. Session
* Revisions/ Evaluation;
