Strategies of Product
- The Course
- Contents of the Training
- Shedules
Strategies of Product it’s one specific course of the Marketing’s Management, giving emphasis to the importance of the Product in the formularization and execution of strategies of Marketing.
Objectivs
Strategies of Product are one specific course of the Management of Marketing, giving emphasis to the importance of the Product in the formularization and execution of strategies of Marketing.
For whom?
All the adults interested.
Requirements
None
Pedagogical Methodology
Mixing sessions with practices and theory, with description of the subjects and experimentation in a personal computer. Exercises with individually resolution.
Duration
22 hours
Price
170,00€ Exemption of VAT - n.º 53 of the Art. 9º Cod. of the IVA from 30/01/2003
If you liked this course, then we sugest:
1st. Session - Management of the Product
* The Product as one of the variable of the Marketing;
* Products classification;
2nd. Session
* Interplay Product - Market
* The importance of the Management of Products in the Enterprise Strategy;
3rd. Session - Strategies of Products
* Identification of the product: mark, model and packing;
* The Quality;
4th. Session
* Differentiation of the Product;
5th. Session
* Image and Positioning of Products and Marks;
6th. Session
* Cycles of Life of the Product;
* Models of Support to the Section of Strategies;
7th. Session - Innovation and Development
* Concept of New Product;
* Planning of New Products;
8th. Session
* Process of Diffusion and Adoption of Products;
* Paper of the Manager of Product;
9th. to 11th. Session
* Exercises;
To know more about this course please contact us.
